Sri Lanka’s first ever International Buddhist Tourism Summit auspiciously launched

“SammaSankappa: Right Intention Through Buddhist Tourism” Sri Lanka’s first ever International Buddhist Tourism Summit auspiciously launched at Ridi Viharaya in Kurunegala on October 2. The event, which preceded the Tourism Leaders’ Summit and International Tourism Research Conference, is organised by the Alumni Association of Tourism Economics and Hospitality Management and students of Tourism Study Programmes (TSP) at the University of Colombo and backed by the Ministry of Tourism Development and Christian Religious Affairs and the Ministry of Buddha Sasana. It saw key tourism and Buddhist figures from across the globe coming together in one sacred venue to engage in a meritorious journey. Held under the timely theme “A Simple-Life and Middle-Path for Responsible Religious Tourism Development: A Story of Untapped Potential” the summit will explore Sri Lanka’s potential to promote Buddhist Tourism by focusing exclusively on innovative tour packages, introducing trails, and also merging other tourist destinations, especially, in South Asia, to entail more exposure from potential tourists.